Creative Strategy

The Metro Tunnel Creative Program has been designed to support the Metro Tunnel Project’s Creative Strategy (PDF, 10.9 MB).

“A legacy of high quality experiences and places that put people first – contributing to Melbourne’s current and future liveability, international standing and reputation for creative excellence.”

Metro Tunnel Creative Strategy vision -

Objectives

dynamic sites of creativity
manage construction impacts
line-wide identity
welcoming and people focused places
creative opportunities and engagement
showcase Melbourne.

The Strategy also states that interventions occurring during the construction phase should be underpinned by the following principles.

Principles

manage construction impacts – protecting what makes Melbourne great
maintain the city’s activity and vibrancy – supporting Melbourne’s businesses and residents
provide opportunities for local creative practitioners, artists and communities during the construction phase as we strive to manage disruption from the construction of the Metro Tunnel
imagine the city as a laboratory – trialling new ideas and engaging with the project as it develops.